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Tuesday, 10 January 2012

Print is DEAD?!

I hope that print isn't dead, as assumed by this article. I love going to the comic book store!!!
Over the weekend, Marvel featured a unique sale: purchase a comic on the Marvel Comics app and Marvel would email you a $5 coupon that could be used at any local brick-and-mortar comic book shop.  Pretty forward thinking, right?  Here’s the quote from Marvel regarding the promotion: “As we continue to grow the digital comics world, we want to make sure it’s always to the benefit of the medium and our comic shop retail partners,” said Peter Phillips, Senior Vice President & General Manager, Marvel Digital Media Group. “This coupon is a great way for us to let more of our fans know about their local comic store and incentivize them to make the trip there. At the end of the day, our goals in the print and digital mediums are the same—bring more fans to comics.”
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